© Shreyas Deshmukh
Work
Visuals
About
Resumé
Over the past 6 years, I have defined strategies & built products from 0 to 1
and beyond for brands like Kruti AI, SBI Life, Times Network, & more.
Ola Electric — ADAS warning experiences for EVs, balancing reaction time and regulatory constraints.
Design / Research
Kruti AI — An agentic AI assistant for handling everyday tasks via conversational language.
Design / Research / Conversation Design
Kruti AI — A token-based design system for Kruti AI that supports light and dark themes across the web and mobile applications.
Design Systems
SBI Life Insurance — Redesigned the insurance purchase journey to lower CAC and improve conversions.
Design / Research / UX Writing
Kruti AI — A landing page that drives user activation with a clear product introduction & AI capabilities.
Design / UX Writing / Content Strategy