Overview
Strategy
App Design
Results
Kruti
2025
www.kruti.ai
Designing conversational experience for Agentic AI from 0→1
iOS
Android
OVERVIEW
As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging. I also established the UX strategy and foundation for satellite connectivity on Android for all OEMs moving forward.
1/1
Project
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
1/2
Challenges
I organize and maintain the vivo design system to ensure consistency and coherence across internal products for a seamless user experience.
My focus on a unified design language helps establish a strong brand identity and enhance user engagement, driving product success.
1/3
Team
STRATEGY
As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging.
2/1
Key Metrics
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
1. Feature Discovery & Adoption
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
2. Task Completion — Time x Inputs
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
3. User Retention
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
2/2
Design Principles
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
1. Minimum input, maximum output
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
2. Proactive, not reactive
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
3. Welcoming by design
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
APP DESIGN
As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging.
3/1
Home
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
Feature 1
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
Feature 2
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
Feature 3
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
Feature 4
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
3/2
Cab Booking
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
3/3
Food Ordering
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
3/4
Bill Payments
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
3/5
Image Generation
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
3/6
Deep Research
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
3/7
Profile & Settings
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
IMPACT
As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging.
4/1
Ratings
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
4.5 ★
Rating on Google Playstore
4.6 ★
Rating on Apple App Store
6/2
Performance
In the first month of launch, we got tremendous usage among the Indians, as follows:
30K
Avg. Daily active users
22M+
Total prompts submitted
12.67
Avg. prompts per user