Overview
Approach
Design System
Handover
Impact
Kruti
2025
www.kruti.ai
Design System development for Kruti — light & dark
Design Tokens
Component Library
Dev Handover
OVERVIEW
As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging. I also established the UX strategy and foundation for satellite connectivity on Android for all OEMs moving forward.
1/1
Project
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
1/2
Challenges
I organize and maintain the vivo design system to ensure consistency and coherence across internal products for a seamless user experience.
My focus on a unified design language helps establish a strong brand identity and enhance user engagement, driving product success.
1/3
Team
APPROACH
As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging.
3/1
System Structure
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
Level 1 - Global/Primitive Tokens
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
↳ Raw Colour Values
↳ Raw Typography Strings & Values
↳ Raw Number Values
Level 2 - Alias/ Semantic Tokens
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
Level 3 - Component Tokens
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
3/2
Token Structure
Category > Sub-category (if applicable) > Hierarchy
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
3/3
Writing Format
camelCase
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
3/4
Nomenclatures
Visual Hierarchy
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
↳ Primary
↳ Secondary
↳ Tertiary
↳ Disabled
↳ Semantics - Warning, Destructive & Success
Weight Hierarchy
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
↳ 1 - for light
↳ 2 - for medium
↳ 3 - for bold
Abbreviations
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
↳ 'txt' for Text
↳ 'grd' for Gradients
↳ 'str' for Strokes
↳ 'tp' for Transparent
DESIGN SYSTEM
As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging.
4/1
Colour Tokens
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
a. Typography Colours
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
b. Surface Colours
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
c. Stroke Colours
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
d. CTA Colours
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
e. Icon Colours
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
f. Shadow Colours
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
4/2
Typography Tokens
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
a. Typeface
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
b. Weight
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
c. Line Height
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
d. Letter Spacing
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
e. Font Size
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
4/3
Value Tokens
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
a. Stroke Weight
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
b. Icon Size
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
c. Radius Value
Rebrandly faced intense competition in the martech space with well known competitors like Bitly and struggled to differentiate itself.
4/4
Icon Library
I organize and maintain the vivo design system to ensure consistency and coherence across internal products for a seamless user experience.
My focus on a unified design language helps establish a strong brand identity and enhance user engagement, driving product success.
4/5
Component Library
I organize and maintain the vivo design system to ensure consistency and coherence across internal products for a seamless user experience.
My focus on a unified design language helps establish a strong brand identity and enhance user engagement, driving product success.
HANDOVER
As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging.
5/1
Design Team
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
5/2
Development Team
I organize and maintain the vivo design system to ensure consistency and coherence across internal products for a seamless user experience.
My focus on a unified design language helps establish a strong brand identity and enhance user engagement, driving product success.
IMPACT
As UX lead, I defined and led 4+ workstreams, driving the 0→1 design of emergency satellite messaging.
6/1
Design
Months after Apple introduced SwiftUI–its latest UI framework with advanced support for interrupted animation, I noticed that most demos out there were mainly for list-based apps.
6/2
Development
I organize and maintain the vivo design system to ensure consistency and coherence across internal products for a seamless user experience.
My focus on a unified design language helps establish a strong brand identity and enhance user engagement, driving product success.